At JOSE LUIS Joyerías, we believe that true tradition is not only about preserving our heritage, but about keeping alive values that continue to matter from generation to generation.
Who we are
Our story began in 1973 in A Coruña, as a family business born from a passion for jewellery and a way of connecting with people based on closeness, trust, expert advice and personalised service. More than fifty years later, these principles continue to be the foundation of our brand.
Over the course of these five decades, JOSE LUIS Joyerías has been part of the lives of thousands of people, both during their greatest celebrations and in their everyday lives. From engagements, weddings and anniversaries to the jewellery chosen to become part of everyday life, our relationship with each customer is built on the sensitivity to offer pieces with personal meaning. This lasting emotional connection is, probably, our greatest heritage.
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Our jewellery stores
Today, we have more than 110 jewellery stores across Spain, Mexico and Portugal, while continuing to champion a personal, accessible and expert approach to jewellery. Our team supports each person in choosing a piece that not only has material value, but also holds a special meaning.
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Product offering
Our commitment to tradition is also reflected in our product offering. Diamonds, gold, silver and natural gemstones shape our own collections, combining timeless design with a contemporary sensibility. We create jewellery designed to last, capable of transcending trends and becoming part of the story of the person who wears it.
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Brand ambassadors
In recent years, the brand has also strengthened its connection with the world of cinema and culture, collaborating with renowned actresses such as Adriana Ugarte, Juana Acosta, Cristina Castaño, Vanesa Romero, María León, Esther Acebo and Goya Toledo. These collaborations reflect our desire to associate jewellery with elegance, authenticity and emotion, values that are part of our identity.
In a constantly evolving environment, JOSE LUIS Joyerías continues to grow without losing sight of its roots. Our international expansion, the renovation of our stores and the development of new digital channels coexist with a family heritage that continues to guide every decision.
