A masterpiece of nature

For millions of years, nature shapes each diamond until it becomes unique. No two are alike, because each possesses its own beauty and character. An unrepeatable story that, in the end, becomes yours.

At JOSE LUIS Joyerías, we work with the finest natural diamonds, carefully selected by our experts and meeting rigorous quality criteria.

To the well-known "4 Cs" (Carat, Cut, Clarity, and Color), factors that determine the quality, beauty, and value of each diamond, we add our fifth C: trust based on more than 50 years of jewelry tradition.

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A diamond can never be valued by a single characteristic.

The value of this stone is determined by the combination of all these factors.

The 4 Cs of Diamonds

SIZE

A diamond's cut defines its shape, proportions, and number of facets, elements that determine how light is reflected within it. Each cut is the result of a detailed study designed to enhance the stone's natural brilliance and improve the play of light that will bring it to life.

COLORS

From colorless (D) to yellow (Z or Fancy), diamonds are divided on a color scale differentiated by letters of the alphabet. H-color diamonds still appear colorless to the naked eye. Their hue is so faint that it is difficult to identify them without instruments. The price of diamonds increases or decreases in alphabetical order.

CLARITY

Diamond clarity describes the degree of tiny imperfections present in the stone. Diamonds with fewer flaws will have a higher clarity grade and, consequently, their value will be significantly greater.

CARAT

In gemology, the term "carat" refers to the unit of weight for diamonds, not their size. Therefore, when discussing the weight of a diamond, a standard unit of measurement is used: the carat. One carat is equivalent to 0.2 grams.

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Personalized advice

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Frequently asked questions

What characterizes a diamond from JOSE LUIS Joyerías?

The exceptional quality of its selection. Each diamond is chosen for its brilliance, purity, and natural beauty, to be part of jewelry designed to last for generations.

What makes a diamond valuable?

A diamond's value is primarily determined by the well-known 4Cs: carat, color, clarity, and cut, in addition to its rarity and overall beauty.

Are all diamonds unique?

Yes. Each diamond has its own formation, purity, and brilliance characteristics that make it a unique and unrepeatable stone.

Which diamond size offers more sparkle?

The round brilliant cut is known for maximizing light reflection and offering exceptional sparkle.

How do you care for a diamond?

Diamond settings and daily wear can cause dust and debris to accumulate. Therefore, we recommend periodic cleaning at one of our jewelry stores to ensure the luster of the piece.